Bounce Back Coin Branding
Bounce Back Coin lets users earn cryptocurrency through learning. I designed the logo, branding guidelines, and website.
On this page
✨ Introduction
Welcome to the Bounce Back Coin Branding Design Showcase. Bounce Back Coin is a learning platform that lets users earn cryptocurrency by participating in educational activities. Our goal is to make learning fun and rewarding.
As the designer for Bounce Back Coin, I created the logo and branding guidelines to ensure a consistent look and feel. I also designed the marketing website.
🔍 Research and Analysis
The logo design process began with brainstorming concepts related to bouncing and growth, as seen in the sketches exploring shapes and movements. These ideas were refined into a cohesive design that symbolizes learning and reward, encapsulating the essence of Bounce Back Coin.
Logo Mark Ideas
Direction #1 - Playful Gradients, minimalist while being engaging.
Idea Mood Board
Direction #2 - Pure minimalist, simple with flat colors.
Idea Mood Board
Direction #3 - Mix of both styles.
🎨 Final Style Guide
The team decided to move forward with the second design direction, selecting the "B" logo mark for its simplicity and relevance. Building on this choice, I developed a comprehensive style guide to establish a strong foundation for the brand's visual identity.
💻 Website Design Mockup
Desktop Design
Mobile Design
📱 Some Social Media Assets
Instagram Post Carousel
Addition of Patterns
To honor the heritage of the founders, I incorporated cultural patterns inspired by African and Caribbean traditions into the design, subtly weaving a rich tapestry of heritage into the brand's visual identity. I carefully melded these cultural elements with geometric shapes, ensuring a harmonious blend that enhances the existing design aesthetic.
Mood Board - Cultural Patterns
Mood Board - Geometric Patterns
Retractable Banner
Bounce Back Coin Animation
Animation illustrating the process of earning Bounce Back cryptocurrency upon completion of learning materials, crafted using Blender.