Bounce Back Coin Branding

Bounce Back Coin lets users earn cryptocurrency through learning. I designed the logo, branding guidelines, and website.

Introduction

Welcome to the Bounce Back Coin Branding Design Showcase. Bounce Back Coin is a learning platform that lets users earn cryptocurrency by participating in educational activities. Our goal is to make learning fun and rewarding.

As the designer for Bounce Back Coin, I created the logo and branding guidelines to ensure a consistent look and feel. I also designed the marketing website.

Research and Analysis

The logo design process began with brainstorming concepts related to bouncing and growth, as seen in the sketches exploring shapes and movements. These ideas were refined into a cohesive design that symbolizes learning and reward, encapsulating the essence of Bounce Back Coin.

Logo Mark Ideas

Direction #1 - Playful Gradients, minimalist while being engaging.

Idea Mood Board

Direction #2 - Pure minimalist, simple with flat colors.

Idea Mood Board

Direction #3 - Mix of both styles.

Final Style Guide

The team decided to move forward with the second design direction, selecting the "B" logo mark for its simplicity and relevance. Building on this choice, I developed a comprehensive style guide to establish a strong foundation for the brand's visual identity.

Website Design Mockup

Desktop Design

Mobile Design

Instagram Post Carousel

Addition of Patterns

To honor the heritage of the founders, I incorporated cultural patterns inspired by African and Caribbean traditions into the design, subtly weaving a rich tapestry of heritage into the brand's visual identity. I carefully melded these cultural elements with geometric shapes, ensuring a harmonious blend that enhances the existing design aesthetic.

Mood Board - Cultural Patterns